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System Integrators Private Limited is involved in Building Management
Systems which overlooks all the elv systems of the building.
Design, install and commission and providing maintenance support.
After a 10 year roller coaster ride marked by a six fold increase
in business, sales reached a plateau undermining the chairman’s
hope to becoming a large corporation. Nimble was requisitioned
to comment on the state of the company and recommend a growth
strategy. Nimble, on microscopic analysis of the operations
realised that sales had reached a ceiling in the saturated
market place, a predicament faced by other vendors because
of single-digit growth in the market. Further analysis showed
that while the top-line was driven by sales, the sizable profits
came from the sales of supplies and maintenance services,
which continued to grow even through the slump. The backroom
boys lacked the glitz and glamour of the now-spent sales department,
but were the real bread-winners of the company.
Nimble recommended strategy helped the top management to
revitalize the energy of the organisation towards higher profits
and steady improvements in the sales turnover. The elements
of the new strategy were:
- Service as a Profit Centre (and not a cost centre)
- Assured Quality of Service Levels
- Aggressive Sales Strategy
- Paradigm Shift from Supplier Centric to Customer Centric
Product Line
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emqube